Personal Finance Expert

Hello and welcome. I’m Erica Sandberg – personal finance expert, TV host, and reporter.

Seeking scintillating commentary or sage advice about money? You’re in the right place. I deliver news and information to the press, businesses, individuals, and in courts of law. On camera, in front of a live group, and in print, I communicate even complex concepts in a way that everyone understands and all will apply.

How? With humor and a touch of irreverence. I inspire audiences and readers to defy debt, spend mindfully, and create a truly secure future.

Erica’s book

Are you really prepared for the economic impact of baby? Get ready with Expecting Money: the Essential Financial Plan for New and Growing Families, the first and only book that specifically addresses the unique financial hopes, costs, and concerns of parents-to-be.

Here’s what some people are saying about Erica’s book:

“Valuable and helpful for new parents who need real numbers and facts to plan out there family’s financial future.”
— Publishers Weekly, Starred Review

“Wonderful! A must-read for new parents.
— Glinda Bridgforth, founder of Bridgforth Financial and author, Girl, Get Your Credit Straight!

“Expecting Money dispels the myth that one has to be rich to attain financial security. Erica’s personal experiences with her own family along with her professional expertise as a renowned finance authority make Expecting Money a practical, insightful must-read for all couples and parents.
— Betty  T. Yee, Chairwoman, California State Board of Equalization